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Product Marketing Officer - Digital Platform Engagement

Product Marketing Officer - Digital Platform Engagement - September 21, 2008





Responsibilities:

• Market intelligence—be the expert on our target users, who are they, and what is their behavior

• Understand the competitive landscape—be an expert on our competition and how they are positioned

• Collaborate with product manager and marketing communications to develop product positioning and messaging that resonate with our target user personas

• Develop a marketing plan for the platform in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers

• Assess the effectiveness of the marketing programs that support the platform on an ongoing basis, and report back to the business on required changes

• Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan

Qualifications:

• Bachelor’s or Master’s degree in computer information system, business administration, software engineering, computer science, marketing or related fields

• At least 2 years of experience in product marketing, marketing or similar

• Usability and customer-focused design experience a plus

• Creative and well-used of IMC

• Result-oriented and can work under high pressure

• Usability and customer-focused design experience a plus

• Passionate about launching great products and solving customer and business problem

• Fluent in English both written and communication skills

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