While under lock-down, some of us may want to shop for nice clothes. However, many are still too stressed to mingle with crowds at department stores. Another concern is that we might not get the right size if we cannot try on items,
or even worse, an item might not be what it appears to be on computer or mobile phone screens.
No more worries! Now fashion brands have adopted virtual reality technology or VR to create virtual showrooms, allowing shoppers to visit and shop on name brand websites. Customers will experience a showroom overview, and can even move around the shop, just as if they were shopping in a real showroom. Even more special, customers can select a particular item and zoom in 360 degrees for details!
These virtual shops not only meet our needs for social distancing amid the pandemic, but also make it easier for consumers to make decisions about what to choose. Wherever you are, you can shop and place an order with confidence, with no need to visit a real shop. Those who are keen to shop for clothes at VR showrooms may have to wait a bit longer as several virtual e-commerce showroom developers (NuOrder – https://www.nuorder.com, BrandLab – https://www.brandlabfashion.com, and Obsess – https://obsessar.com) are currently developing VRbrand showrooms that will be launched soon. Once those are ready, we will be able to experience real 3D shopping in virtual showrooms on our computers or mobile phones.
