So, how can a company ensure that it has the best candidates available? In a highly competitive business, the first checkpoint for job candidates is not a human but an ATS.

An applicant tracking system, or ATS, is software that stores and analyzes applicant data to aid in the hiring process. Although HR employees can operate these processes offline, this system can do something humans cannot.

Selecting new applicants

For highly-competitive companies, it can take a long time for HR employees to review every possible applicant, which might number in the thousands. An ATS system can play a crucial role as a first screen. If the resume is in a computer-readable format, the assistance software can detect keywords from the applicant's objective or past employment experience. For example, when a corporation is looking for a new data analyst, having knowledge of spreadsheets or Python would be a must. The system may screen out resumes that do not satisfy the company's requirements and reduce time spent interviewing unsuitable candidates.

Analyzing all recruitment-related data

The most distinct benefit of ATS is data analysis. This system not only stores but also analyzes data. For example, a company can review data like the applicants’ vacancy time compared to the other applicants in the same industry. It can also analyze recruitment cost compared to the acceptance rate of the applicants. HR teams can adjust their plans in the future by using this data to review the efficacy of the recruitment process.

Increasing the number of applicants

ATS can help recruiters reach more candidates without using a recruitment agency. Recruiters can apply this system to social media. They can search for applicants on social media, and applicants can apply for jobs using information from social media accounts. Companies can also push jobs to social networks, engage in content marketing, and track how social interactions affect engagement within a candidate community.

The system also helps recruiters communicate with applicants. If applicants are rejected, a company can automatically send rejection letters to many people in a short time. If a company finds suitable candidates, this system will provide applicants with employment conditions or even contact details for their new team.

Employees in the twenty-first century must adapt to new technology. If AI is going to review our resume, we must make it computer-readable and include appropriate keywords. Applicants should also update their social media accounts to attract ATS detection. They may share career-related activities or interact with people in the same circle. Keep learning! No one is too old to learn.