career


Work with Pride! 3 Reasons why gender diversity counts in a company


Every June, many people are excited to see rainbow-themed decorations at various locations, including restaurants and shopping malls, and Pride Month parades celebrating gender diversity in Thai society.

It reflects a trend of significant awareness of gender diversity among companies and their stance supporting LGBTQ+ rights in line with international contexts and values.

Here, let’s learn about three main reasons why companies are taking the issue of gender diversity more seriously and embracing it more and more, and how it brings awareness among those organizations that have not yet implemented any gender diversity policy.

1. Boosting productivity:

When staff can work without worrying about what their co-workers and supervisors think about their gender identity, they can work with full potential to express their opinions. Embracing gender diversity helps create motivation for long-term productivity.

2. Reflecting an international corporate culture:

Developing work approaches in line with social values that embrace diversity in different perspectives helps indicate an organizations’ progressive vision and readiness to support international values that may set new organizational norms eventually adopted by society.

3. Helping companies better reach new marketing targets:

Embracing gender, ethnicity, religious, and other diversity issues offers organizations new perspectives in developing innovations and solutions to better respond to the needs of diverse target groups voiced through different pain points and ideas shared by each staff member.

Interestingly, research group McKinsey’s research on workplace diversity shows that business growth rates of companies that actively support gender diversity within the organization can generate returns as much as 35% higher than the US national average.

Freedom to express themselves is a right every human being should share equally, so every staff member should be free to fully express their work capability without restrictions in terms of differences. Companies can be a space for people to express their potential and capability and thrive through diversity, truly helping them grow along with the organizations regardless of their gender identity.