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Campaign Developer

Campaign Developer - February 14, 2022





Job Descriptions

  • Campaign execution: customer target selection, configures campaign flow, and communication through various channels ;e.g., E-Mail, Line Connect, SCB Mobile App, SMS, Direct Mail, TeleSales (Salesforce Sales Cloud), etc. by using DMP tools (UNICA, Adobe, Salesforce Marketing Cloud, Knowesis Apollo, etc.)
  • Query data from several data sources e.g., Data lake, Teradata, B2K, Data Sci model, etc.
  • Configures the applications according to business requirements.
  • Designs, develops and maintains campaign process for offering products & services to customers.
  • Perform A/B testing, and continuous improvement.
  • Challenging on campaign hypothesis /objectives.
  • Fine tuning and optimize campaigns in more effective ways through multi-channels to achieve business goals.
  • Provides consultation on design of campaign to business by maximize utilization of the available tools.
  • Coordinates to connect those applications and expand their usage in line with business requirements/use cases.
  • Collaborates with Data Analytics, Data Engineering, MI, Marketing, Product Owner, & Technology team.

Qualifications

  • Bachelor’s Degree or higher in Computer Sciences, Computer Engineering, or related with experience in SQL
  • At least 5 years of experience and deep expertise and proven track record in operating CRM platforms at scale
  • Understanding of contextual marketing and technical requirements
  • Curious mindset, willingness to learn and strong analytical, initiative, and logical skills
  • Teamwork, transparency and collaboration.
  • Good communication skill (Thai/English).
  • Quick learner and capability development.
  • Good Storyteller - ability to convey complex ideas through data
  • Ability to independently learn new materials, particularly in Big Data processin

If you're interested, please send the CV to: chutima.daorueang@scb.co.th

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